In this Premier webinar, you'll learn:

• Why better segmentation is key, and how to do it based on your customers' behavior
• Why triggered emails are the most effective and why no one's doing them
• Which A/B tests to run beyond subject lines
• An example of how to set up an effective autoresponder campaign
• How to transition from manual email marketing to email marketing automation
• An example of how to set up lead scoring and dynamic content